Thus enabling...

  • Nutritional Excellence
  • Veterinary recommendations
  • Nutritional research & development
  • Separation of the myths from the wisdom

    • - Fibre
    - Sugar
    - Comlete Diets
    - Complementary Diets
    - Supplements

WHAT WE ARE CAMPAIGNING FOR

  • Focused Small Animal Accredited Manufacturing Scheme to support Animal Welfare Act 2007 and to aid consumers in making judgements that may affect their own and their pets' welfare

  • Educational Excellence

    • - Adopting the same standards in clarity of labelling as exists in human food chain (easily understood, common standards)
    - Breaking down nutritional benefits
    by key food groups through clear
    Recommended Daily Allowance Panels

  • Manufacturing & Production Excellence

    • - Quality of raw materials
    - Consistency in production
    - Diligence in process
    - Scientific Testing and Measurement